LATEST RELEASE
A Science-Backed Approach to Getting to Yes
In The Art of Being Pleasantly Persistent, Ali Ingersoll—speaker, strategist, and unapologetic quadriplegic thrill-seeker—offers an honest, witty, science-backed guide to getting where you need to go without becoming the person no one wants to answer emails from.
Her contention is great leaders don’t get more yeses because they push harder. They get more yeses because they understand people, timing, and the science of how the brain responds to friction. She calls this being pleasantly persistent. In this her latest book, Ali blends business strategy, real-world storytelling, and applied neuroscience to redefine what effective persistence looks like in leadership, influence, and everyday life. This compact, compulsively readable book makes sense of the human response to “no.”
This is the rare book that makes you laugh, teaches you something, and quietly rewires the way you move through the world. According to Ali, persistence isn’t a personality. It’s a skill. And with the right tools, anyone can train it. Read this book for yourself and see what you think.

A room without books is like a body without a soul.
-Cicero

